Waiheke Island Tourism - Brand Identity & Campaign

Branding by Mel Matthews

Completed: November 2025
Category: Branding
Location: Auckland
Role: Art Director

About this project

Working alongside strategist Kelly Addis and Creative Director Andy Lish, we developed a unique positioning, brand identity and campaign to help Waiheke Island drive tourism back to the Island post the Covid 'lock down'. This was developed during New Zealand’s first ever ‘lock down’ and launched shortly after.

Client feedback

"I’ve had the privilege of working with Mel for many years, first in agency life and now as an ongoing creative partner. She’s a sharp designer, a great problem solver, and always brings a level-headed, solutions-focused approach to every brief. She takes feedback like a pro, works efficiently, and makes the whole process enjoyable. Simply put, she’s one of the best!"

Kelly Addis
Strategist & founder, Boiler Room Melbourne

Kelly Addis