About this project
Polka Dog’ was an innovative new hot dog offering in the fast food sector with its roots hailing from Kauai. Its unique point of difference was the bun - cleverly baked on the pass with a very special ‘hole’ system to house the hot dog & relish. With this in mind a tongue-in-cheek tag line, challenger brand personality & humorous language was born.
My creative solution included: Brand Identity | Iconography and illustration | Tone of Voice | Social Templates | Posters | Livery & Merch.
