Hubbards Australia launch

Branding by Mel Matthews

Completed
November 2025
Category
Branding
Location
Auckland
Role
Art Director

About this project

Hubbards Australia D2C social promotion required a tailored landing page design, along with a range of new social content to promote the new flavour variants and packaging. I art directed the campaign, working with Jo Bridgford (food stylist) to develop key recipes and images to promote each of the new variants.

My creative solution included: Art Direction of photography | Landing page design | Social Creative for static posts and animations | Illustration to support the supplied iconography.

Mel Matthews

Art Director

Location
Auckland