About this project
Working with the Love Taupo team whilst inhouse at Sugar&Partners (agency) it became clear that there was an opportunity to develop a regional positioning for the overarching biking ‘network’ in the region. Exploring the unique geo-thermal environment helped develop the ‘Supervolcano’ angle - which then developed into the Supervolcanic Trail Network brand.
I was involved in all stages of the project from concept, strategy, design through to production. I developed the brand identity and guidelines and art directed the video campaign on location. Alongside that I designed the social assets for the campaign, posters, signage and potential murals.
Creative solution included: Brand Identity | Brand Guidelines | Integrated Social, Digital & CTV | Art Directing video/stills | Website Design | Trail signage | Social Templates | Livery
