SEO Recovery and Traffic Restoration for O.F.O

SEO by Neel Pabari

SEO recoveryorganic traffic increasekeyword ranking improvementSEO case studytechnical SEO implementationsite architecture redesignURL redirection strategy
Completed
August 2023
Service
SEO
Category
Marketing
Location
Auckland

About this project

Problem

O.F.O came to us with a unique problem: After going live with their new website, their organic traffic dropped from 3000 sessions to <200 per month.
Having waited several months as advised by their agency, they saw no bounce back.

Years of SEO gone to waste | client lost faith | no longer trusts any agency | cash flow stopped immediately | limited budget to invest in SEO

Solution

We knew we were taking on a much larger responsibility than just marketing. Our hearts went out to the client and we were immediately invested, emotionally and mentally. With a budget limitation, we knew we had one shot at it, so we threw in everything we had.

Meetings with web agency | Gathering past data | In-depth ranking decline analysis | Root-cause analysis | Proposed new site architecture | URL redirection | Heavy focus
on technical SEO

Outcome

6x Organic traffic
698 Keywords Ranked
400% Increase in impressions
Client's faith restored

Project Gallery

Neel Pabari

Certified Google Ads Expert - 10+ Years

Location
Auckland
Service
SEO