About this project
An e-commerce retailer had been underperforming with their Google Ads campaigns, relying on an agency that celebrated a 2x return on ad spend (ROAS) as a major success. While it sounded promising, the potential for growth was being vastly underestimated.
After reviewing their account, it became clear that the campaigns were being managed by a team with limited expertise—strategies were outdated, and opportunities were left untapped.
I brought fresh insights and a proven strategy, drawing from 8 years of hands-on experience in scaling Google Ads campaigns. By restructuring their approach, we achieved a game-changing 22x ROAS in just one month (October 1st–30th). From a $4,300 ad spend, the client earned $96,400—far exceeding anything they’d seen in their 7 years of advertising.
What’s more, these results are only the beginning, with a clear roadmap in place to build on this momentum and sustain their growth over the long term.
