Xitong Ou

Hi there, I’m Xitong.

I’m a Wellington-based creative digital designer. I work with small businesses, startups, and independent brands to create thoughtful, visually engaging identities that feel true to who they are.

Before stepping into design full-time, I spent years working as a fine-dining pastry chef. That experience shaped how I think about details, presentation, and how people experience something by not just how it looks, but how it feels. Combined with my Chinese background, I naturally bring a mix of cultural perspectives and sensitivity into the work I do.

Whether you’re building a brand from scratch or looking to refine what you already have, I’m here to help you create something that feels considered, cohesive, and genuinely yours.

What Can I Help You With?
I focus on creating designs that are not only visually appealing but also clear, usable, and aligned with your business goals.

• Brand identity (logo, visual direction, brand systems)
• Print design (posters, packaging, menus)
• Digital design (social media, visual assets)
• Creative direction and concept development

Why Work With Me?

Design That Feels Thoughtful
I care about the small details, the kind that people might not always notice consciously, but definitely feel.

A Different Perspective
With a background in hospitality and a cross-cultural lens, I understand how branding lives not just on screen, but in real spaces and real interactions.

Easy to Work With
I keep things clear, collaborative, and grounded. No unnecessary complexity, just a process that works.

Built for Small Brands
I genuinely enjoy working with small businesses and founders. I understand the reality of starting something, and I tailor my approach to fit where you are.

Let’s Build Something That Feels Right
If you’re working on a brand, whether it’s a café, a small business, or something more experimental, I’d love to hear about it.
Let’s create something that not only looks good, but feels right and grows with you over time.

Feel free to reach out anytime 🙂