Immigration Advisory Branding Design - Brand Guideline

Branding by Xitong Ou

Completed
April 2026
Category
Branding
Location
Wellington
Role
Brand Designer

About this project

The client/owner of Aracari Immigration Advisory requires a storytelling brand identity that represents her company with a comprehensive brand book that includes guidelines for the identity.


Aracari is a vibrant bird from Toucan family generally living in tropical environments, near ancient Maya ruins. In Maya world, red, yellow, white and black represents the four cardinal directions. These colours are also the colour of Aracari birds.

Client feedback

It was such a great experience working with Xitong at XO Design! She listened carefully to my ideas, gave thoughtful suggestions, and kept communication open and timely. I could tell she genuinely cared about bringing my vision to life, and I’m so happy with the result.

Kelsey

Xitong Ou

Brand Designer

Location
Wellington