Soraya King

Creating brands that pick fights with your competition.

Most FMCG founders spend a fortune on a product and then hand the packaging to someone who's never stood in the aisle and studied what actually gets picked up. Whether your packaging looks fine but isn't converting, or you went with a generalist and paid for it twice - you already know something's off.

Do it once, do it right.

I do the strategic work most designers skip - getting to know your business and who it serves, your ideal customer, and what actually drives a pick-up. If you're after a brand that grows with you and packaging that slays on shelf or online, that's what I build.

20 years of commercial design and prepress means nothing gets lost between your vision and the shelf.

See what happens when packaging actually does its job, visit preflightcreative.co.nz