About this project
BRIEF
Stickbug is an authentic asian cuisine franchise that offers quality healthy Korean food. As a new business an A4 landscape Franchise Partnership Deck was required which contained all the information a potential franchisee would need to make an informed decision. It needed to be clear and concise with strong, vibrant health-conscious imagery. The theme of the logo was used throughout and touches of asian-themed graphics enhanced the overall effect.
DESIGN PROCESS
Working alongside a NZ based Branding Director, we first needed to understand the 2 target audiences. 1) the consumer and 2) the potential franchisee. For the initial concepts I used a stylised silhouette misty hill, similar to traditional Korean artworks in the Stickbug colours. This developed throughout the brochure along with subtle 'beams' of light in the background. Through iterations and discussion with the client, the imagery became even more vibrant and green was added to convey the health-conscious nature of Stickbug. Asian-themed infographics were designed with elongated chopsticks from the logo, becoming bar graphs or marker points on maps.
OUTCOME
The brochure was very well received and became an important part of the marketing process. The graphic elements and themes from this brochure were used as a basis for branding in other collateral such as adverts and magazine features.
