Franchise Brochure Design for Morley's Chicken Expansion

Brochure Design by Dawn Lodge-Osborn

Morley's Chicken franchisefranchise brochure designgraphic design for franchisestypography in marketing materialsglobal branding strategy

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Completed: May 2023
Service: Brochure Design
Category: Branding
Location: Auckland

About this project

Morley's Chicken, an iconic South London cultural phenomenon, wanted to expand its presence both locally and globally. Morley’s is not your usual trendy brand, they all about being different, almost being uncool, and authentic to their ‘supporters’ audience. This comprehensive franchise brochure helped Morley’s communicate their ideas to potential franchise owners. Created entirely through the pandemic from NZ for the UK and global market! They opened 3 new stores through the toughest UK lockdowns in 2020 and by early 2023 they had incredibly opened their 100th shop!

Client feedback

My business has been involved in retail interior design and the associated graphic requirements for over thirty years. With a recent restructure, I required the services of an independent graphic designer who had a strong understanding of graphic production, with an equally strong creative input. Dawn Design ticks both these boxes…and beyond. Working closely on several projects, including a major international rebrand, Dawn Design has delivered, surpassing all expectations and has been a vital contributor to the success of my assignments."

John MacDonald - Jam Design Collective