OPTI-FRESH

Design by Jini Gong

Completed: September 2025
Category: Design
Location: Tauranga
Role: Graphic Designer

About this project

I created the complete brand identity for OPTI-FRESH, a produce-tech company whose name represents “optimized freshness.”

Using advanced AI technology, OPTI-FRESH optimizes the produce selection process to save customers valuable time and drive profitability.

The project included logo design, colour palette, typography system, and a comprehensive brand guideline.

The overall visual identity reflects innovation, freshness, optimization, and customer-centric values, positioning OPTI-FRESH as a leader in innovative and sustainable produce selection technology.

Contributing to the birth of this remarkable brand, which embodies the philosophy of its founder Roydon, was truly an inspiring and enjoyable experience — and he was an exceptionally kind and wonderful client to work with.

Client feedback

Overall, how satisfied are you with the branding kit?
➞ 5/5

What was the most satisfying aspect of the kit? (e.g., logo design, color palette, typography, brand guidelines, etc.)
➞ The brand guidelines and how to use them as it was a specific request in our initial meeting

Were there any areas that needed improvement?
➞ none

Did you experience any difficulties using the branding kit?
➞ No difficulties

Are there any additional materials or support you would like?
➞ If possible, ongoing assistance with other graphic design requests etc.

Any other feedback or comments?
➞ Great experience, to the point and good communication

Roydon Adlam Founder of OPTI-FRESH