MOY - Mindful Of You

Design by Jini Gong

Completed
September 2025
Category
Design
Location
Tauranga
Role
Graphic Designer

About this project

MOY is a New Zealand–based e-commerce site that sells Chinese cosmetics. The brand is designed to be friendly and approachable while still maintaining a sense of sophistication and style.

For this project, I was responsible for creating the brand logo, colour palette, typography hierarchy, website mockups, and the complete brand guidelines and kit.

Claudine, the founder of MOY, was an incredibly communicative client with a strong vision. Collaborating with such a wonderful client made this a truly rewarding experience. If you are interested in high-quality and reasonably priced Chinese beauty products, I highly recommend visiting their website!

Client feedback

  1. Overall, how satisfied are you with the branding kit?
    ➞ 4/5

  2. What was the most satisfying aspect of the kit? (e.g., logo design, color palette, typography, brand guidelines, etc.)
    ➞ Colour palette

  3. Did you experience any difficulties using the branding kit?
    ➞ No difficulties

  4. Any other feedback or comments?
    ➞ Very easy communication and quick response. Really liked the extra work put in to each design draft to showcase how the brand would look.

Claudine Wong, Founder of MOY

Jini Gong

Graphic Designer

Location
Tauranga