About this project
Habitus Group is a Christchurch based residential property developer specialising in affordable, energy efficient homes. They are all about a people first approach, creating sustainable housing solutions without compromising on quality or community value.
Operating in a highly competitive New Zealand property market, Habitus Group needed to stand out and build immediate trust with potential buyers. The challenge was to create physical touchpoints that clearly communicated their focus on sustainability and affordability, while maintaining a premium, professional look that reassures both property investors and first home buyers.
I designed a cohesive suite of marketing collateral that translated their brand values into high impact print and display materials:
Print Brochures: Clean, information rich brochures that lay out home specifications and energy-efficient features in an easy to read format.
Business Cards: Sleek, premium business cards that leave a great impression during networking and site visits.
Site Signage & Posters: Bold, highly visible outdoor signage and promotional posters to capture attention onsite and drive local awareness.
The final designs gave Habitus Group an engaging, uniform brand presence. By blending clear information with a clean, modern look, the new materials successfully boosted brand recognition and helped build the trust needed to guide buyers through the property purchasing journey.
