About this project
Influenced is a collaborative digital platform designed to connect businesses with content creators, streamlining everything from influencer campaigns to co-branded projects and long term partnerships.
Founder Brittney approached me during the early stages of development. She needed a bold, timeless visual identity that would instantly build credibility in a fast moving digital space. The main challenge was appealing equally to corporate clients looking for professionalism, and creative influencers looking for a modern, stylish vibe.
I designed a minimalist logo and brand identity that strikes that perfect balance through a clean, premium aesthetic:
Monochrome Palette: A sophisticated black and white color scheme that feels high end and lets client content take center stage.
Strong Typography: Bold, clean font choices that establish a confident, contemporary presence.
Minimalist Logo: A sleek primary logo paired with a highly versatile brandmark, perfect for social media, mobile apps, and digital platforms.
Influenced launched with a polished, adaptable visual system. The final branding gives the platform the professional weight needed to pitch to major brands, while keeping the cutting edge creative edge required to attract top tier digital creators.
