Dermatology Hawke’s Bay Multi-Channel Digital Strategy

Digital Strategy by Bayden Jackson

Lead generation for dermatologydigital marketing strategysocial media marketingGoogle Ads dermatology case studycontent creation in healthcare marketingGoogle Analytics insightsROI in digital ads

View live work

Completed: February 2022
Service: Digital Strategy
Category: Marketing
Location: Auckland

About this project

DELIVERABLES: DIGITAL STRATEGY, SOCIAL MEDIA MARKETING, GOOGLE ADS, CONTENT CREATION, ANALYTICS

OUR GAME PLAN

We developed a multi-channel plan that initially focused on brand awareness for Dermatology Hawke’s Bay in the region. Dermatology Hawke's Bay received very high engagement rates on it's content and ads, well above industry standards. Once the brand had recognition in the market we then implemented tactics that looked at increasing his client base of people looking for specialist dermatology services.

RESULTS

Over a six month period (1st February - 31st July 2021)

- Over 100k ad impressions
- Over 6k clicks
- $30 average cost per consultation
- 12 x Return on Ad Spend

Client feedback

“Being a relatively new entrant to New Zealand, I am delighted to have partnered with Click Digital to help launch our new Dermatology service in Hawke’s Bay. Bayden provides an excellent, professional service with pragmatic, sound advice which is on point. Dermatology Hawke’s Bay has become visible to the population of Hawke’s Bay and beyond resulting in an exponential rise in our referrals - Bayden has been instrumental in helping my team and I achieve this. Thank you Bayden for all that you have done and continue to do. We could not have done it without you.”

Dr Juber Hafiji
Specialist Dermatologist and Mohs Surgeon
MBChB, FRACP, FRCP (UK), FACMS, FNZDS