Driving Ecommerce Growth for Equipo with Multichannel Marketing

Marketing by Rupert Perry

Google AdsEmail MarketingFacebook AdsKlaviyo Email MarketingShopify Store MarketingSmartwatch Strap MarketingDigital Marketing Case StudyOnline Ad Campaign Success

Completed: March 2024
Category: Marketing
Location: Christchurch
Role: Paid Marketing Expert

About this project

Equipo was one of my first clients I signed over 3 years ago. The business had been running for 4 years with gradual growth selling smartwatch straps.

We started with Google Ads and drastically grew the business in the first year (123%).

Morgan gave me autonomy and a mandate to do what was needed as long as ad spend was within an agreed percentage of revenue.

Since then my services have broadened to include Meta Ads and Klaviyo email marketing.

We've enjoyed steady growth each year while staying profitable and we have launched into Australia to try and keep things pumping.

If you own a Shopify store and want to explore how I can help, get in touch today!

Client feedback

Working with Rupert has been one of the best decisions we’ve made. We’ve seen a significant increase in sales and decrease in advertising spend, meaning we are getting a greater ROI.

The thing we really like about working with Rupert is he feels like he’s a co-owner of our company with his commitment and his proactive approach - he doesn’t just do what’s been asked but is constantly looking at and suggesting different ways to improve our business.

Morgan W.