- Location
- Napier
- Availability
- 20+ hours per week
- Category
- Branding
- Joined
- March 2026
About
Hello, I'm Tamsyn.
I’m a Creative Marketing Lead specialising in beauty, skincare, and health brands. I partner with founders and growing businesses to elevate their brand across every touchpoint. From packaging and websites to campaigns and content. With a background spanning design, marketing, and brand strategy, I bring both creative direction and hands on creation. My focus is simple: creating cohesive, high-performing brands that not only look beautiful, but help build your business.
Key Skills.
- Brand strategy
- Creative direction
- Graphic design
- Packaging design
- Website design (WordPress, Shopify, Squarespace and Rocketspark)
- Campaign development
- Content creation
- Email marketing (EDMs)
- Photography
- Video editing
- Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom and Premier Pro).
Client Example - Juvenate Skincare
Work Types: Graphic Design | Photography | Web Design | Content Creation | Marketing Strategy
Juvenate has been a true labour of love over the past 10 years. My journey with the brand has spanned freelancing, full time work, and a return to freelancing, allowing me to support Juvenate through every stage of its growth, including helping take the range to the international market. I've also designed their new range - NUYU. A acne range targeted to the astute Gen Z marketing, I designed everything from the logo, colour ways, packaging, website and giving this beautiful brand a tone of voice that works for Gen Z. Working as Creative Marketing Manager, I have been involved across all touchpoints of both brands, from concept to execution.
My responsibilities included:
- Packaging design
- Point of sale collateral (posters, wobblers, price lists and more)
- Signage
- Web design and management (Shopify)
- Google Ads and Analytics
- Content creation and social media management (Instagram, Facebook, Tik Tok and Pinterest)
- Photography and videography
- Writing and producing monthly EDMs via Klaviyo
- Marketing strategy and implementation across New Zealand, Australia, and the United States
