Rebecca Wylie

I’m a results-driven marketing professional with 15+ years experience delivering high-impact campaigns across digital, events, and traditional channels. With a Bachelor of Business Studies (Honours in Marketing) and a Diploma in Digital Marketing, I combine strategic thinking with hands-on execution to help businesses grow, engage their audiences, and convert results.

I’ve worked across a wide range of industries, from national brands and large-scale events to SMEs giving me the ability to quickly understand different markets, audiences, and business goals.

What I Can Help You With

• Marketing strategy & planning

• Digital marketing campaigns (Google Ads, Meta Ads)

• SEO & keyword research

• Website content & optimisation (WordPress, Rocketspark, WooCommerce)

• Email marketing (Mailchimp, Klaviyo)

• Social media management & content creation

• EDM design, setup, and reporting

• Data analysis & performance optimisation

• Graphic design (Adobe Suite, Canva, Figma)

• Competitor & audience analysis

My Approach

I don’t just “do marketing” I focus on what works.

I use data, insights, and current trends to guide decisions, ensuring every campaign or piece of content has a clear purpose and measurable outcome. I’m highly organised, detail-oriented, and comfortable managing multiple deadlines, making me a reliable partner for both short-term projects and ongoing support.

Whether working independently or as part of your team, I bring strong communication, initiative, and a proactive mindset to every project.

Experience Highlights

• Managed and executed marketing strategies for organisations including Waikato Chamber of Commerce, Cemac, NZ National Fieldays, Repco, Suzuki NZ, and Bunnings

• Delivered large-scale event marketing campaigns and national advertising rollouts

• Rebranded and relaunched major events (including Equidays)

• Led website updates, builds, and optimisation projects

• Developed marketing systems and processes for organisations without existing frameworks

• Strong background in both creative (design, content) and analytical (data, reporting, optimisation) marketing

Tools & Platforms

Google Analytics | Google Ads | Meta Ads & Analytics | SEMrush | Mailchimp | Klaviyo | HubSpot
WordPress | WooCommerce | Rocketspark | Monday.com
Adobe Creative Suite (InDesign, Photoshop, Illustrator) | Canva | Figma

Why Work With Me

• Proven experience across both strategy and execution

• Strong mix of creative and analytical skills

• Reliable, honest, and easy to work with

• Fast learner who stays up to date with marketing trends and tools

• Focused on delivering real, measurable results

If you’re looking for a marketing professional who can think strategically and deliver high-quality execution, I’d love to work with you.