Philippa Patino

I’m a senior digital marketing and growth strategist with 12+ years of experience helping brands scale through high-performing paid media, social, and full-funnel digital strategy.

I’ve worked across agencies, startups, SMEs and major brands including Air New Zealand, McDonald’s, Porsche, Audi, Volkswagen, Mastercard and Foodstuffs - leading campaigns across Meta, LinkedIn, Google, TikTok, Pinterest, Snapchat and more.

My strength is combining strategy with execution. I don’t just build campaigns - I build systems that connect creative, audience targeting, media buying and customer journeys to deliver measurable business outcomes.

Services include:

• Paid social and digital advertising strategy  

• Full-funnel campaign planning and optimisation  

• Social media strategy and growth  

• Audience targeting and customer journey mapping  

• Lead generation and performance marketing  

• Campaign audits and digital strategy consulting  

• Reporting and insights (GA4, Looker Studio, platform analytics)

I’ve helped brands achieve results including 604% ROI increases, million-view campaigns, rapid audience growth and high-performing acquisition strategies across both B2B and B2C markets.

Available for freelance, consulting and contract projects remotely or Auckland-based.