Lauren Hallam

I have 15 years of extensive consulting experience with global brands, leading projects and cross-functional teams.

I take a customer-centered approach to help established organisations and startups navigate complex problems, reverse revenue decline, and create new growth.

GROW - Get more from existing products and value propositions

Few organisations know why customers choose their products, and a result don't know how to target improvements. I help you to understand consumer purchasing behaviour, identify exactly what customers value and translate this into a roadmap for delivery.

SAVE - Transform your digital experience and drive efficiency

Digital transformation programs aim to streamline and improve organisational process; delivering a better customer experience at lower cost. I help you avoid two common mistakes by:

Designing services that improve the customer's pain points that really matter.

Understanding and activating people and process change which addresses the root cause, and doesn't digitise or ignore existing problems.

GROW - Find new market opportunities

Organisations facing revenue challenges often start with cost-cutting and efficiency drives. But to address a revenue gap they must find their next opportunity, and do so in a way that manages risk and speed of ROI. I help you identify if and where they can create and capture value in existing and emerging markets. I then work with your internal teams to validate and activate the value propositions we develop.

My Skills

• Best-in-class customer research, specialising in Jobs To Be Done

• Market research and analysis

• Developing and executing targeted strategies

• Designing value propositions with strong product-market fit

• Shaping product roadmaps and the surrounding customer experience

• Leading innovation initiatives

• Embedding and coaching teams on innovation and customer-centered thinking

• Defining measurement frameworks and experiments for fast, validated learnings