Helen O'Connor Orton

Hi, I’m Helen.

I'm a writer and strategist who helps brands find and articulate their voice - the thing that makes them, them.

Based in Hawke’s Bay with a decade of experience, I work creatively and perceptively to breathe life into new brands, tired brands and brands in need of some love.

Whether I’m building a brand voice from scratch or refreshing one that has lost its way, I am known for my ability to understand. I begin with connection - then get right to the soul of each brand and write the words that will showcase it to the world.

I write words that make you feel things. Copy that makes people believe.

Key skills. Brand voice development · Voice & tone guidelines · Brand storytelling · Messaging strategy · Website copywriting · Copy refinements & rewrites · EDMs · Advertising copy (social, Meta, Google Ads) · Radio ad scripts · Press releases · Product copy · Speech writing

Work examples.

Ortons. Full rebrand including name, tagline, vision and values, brand story, guidelines and messaging strategy, website rewrite, menu and email copy, advertising copy across social, Meta, Google Ads and radio, plus job descriptions.

DEK. Brand copy for a new business launch including brand story, messaging and product copy.

MUSE Boutique. Ongoing copy partnership across several years delivering brand messaging, website rewrites, product copy, EDMs, founder communications, press releases, media articles, social copy and Meta and Google ad copy.