Erica Boyd-White

I’m a freelance photographer with 8 years of experience, specialising in product photography, with additional work in lifestyle, fashion, and food photography. Over the years, I’ve had the privilege of working on high-budget campaigns, as well as producing high-quality content for social media and web platforms at competitive rates.

I’m based in my fully equipped studio in Avondale, Auckland, which features a spacious 3m-wide backdrop—perfect for a wide range of shoots. My studio is designed to accommodate both creative teams and clients, providing a comfortable and collaborative space for photoshoots.

Some of my notable clients include Trilogy Skincare, Hubbards, Nice and Natural, Aunt Betty’s, Red Seal, Hancocks Wine & Spirits, Antipodes Water, Storm Clothing, and Ceres Organics. I’m passionate about using light and composition to bring out the best in every product, person, and place.

My style is a balance of subtlety and creativity, focusing on capturing the essence of a subject with attention to detail while allowing room for imagination. I aim to create visually engaging images that are both refined and thoughtfully composed, offering a unique perspective without overpowering the subject.

In addition to being an experienced photographer, I also handle my own retouching, styling, prop styling, and art direction. I offer a one-stop creative solution, bringing everything you need for a complete project in a single package.

Whether it’s delivering polished images for e-commerce, crafting unique lifestyle shots, or creating attention-grabbing visuals for campaigns, I bring a wealth of expertise to every project.