ANZ Pharma - B2B & B2C - Fully customised Ecommerce for a Complex Organisation Structure

API Integration by Sutharsan AB

Wholesale Business AutomationANZ Pharma Case StudyBigCommerce IntegrationB2B and B2C Ecommerce SolutionsMYOB Advanced Custom IntegrationWebsite Development for Wholesalers
Completed
March 2023
Category
eCommerce
Location
Auckland

About this project

Project Overview

ANZ Pharma distributes ~5,000 SKUs to supermarkets and pharmacies across New Zealand and required a system to support both wholesale and consumer sales with accurate stock control.

Key Problems

  • No native integration between MYOB Advanced and ecommerce platforms.

  • Two customer types required different pricing rules and catalogue visibility.

  • Product data was spread across multiple supplier sources.

Our Approach

  • Selected BigCommerce Enterprise to manage B2B + B2C storefronts from a shared backend.

  • Built custom API integration for real-time inventory and order sync with MYOB Advanced.

  • Created a Brand Portal for suppliers to provide product descriptions, images and updates.

  • Introduced AI-based data completeness checks to reduce manual review time.

Outcome

  • One central product and stock source of truth.

  • Fully automated warehouse ↔ ecommerce workflow.

  • Scalable catalogue management across multiple brands.

Client feedback

The entire project not just saved us time but helped us re structure ourselves and put the right resources in the right place - Nitin

Project Gallery

Sutharsan AB

Web & Application Developer

Location
Auckland
Service
API Integration