About this project
The Challenge
Kaiwaka Clothing has long been trusted by New Zealand’s rural communities for durable, high-performance wet weather gear.
As the brand evolved, there was an opportunity to modernise the identity and digital experience while staying true to the grit, authenticity and heritage that made Kaiwaka iconic.
The Approach
Working closely with the Kaiwaka team, we refreshed the brand identity and redesigned the website experience to feel clearer, more contemporary and easier to navigate.
The new digital experience focused on stronger storytelling, improved eCommerce usability and a more cohesive design system that better reflected the quality and craftsmanship behind the brand.
The Outcome
The result is a modern, scalable brand and website experience that strengthens Kaiwaka’s position as a premium rural apparel brand.
Most importantly, the new experience remains true to the people who wear Kaiwaka every day, practical, dependable and built for the outdoors.
