About this project
When local Nelson florist Rachel approached me, she had a functional but underperforming Shopify store that wasn't fully communicating her unique value proposition or maximising sales potential. Working within a modest budget, I delivered a strategic overhaul that produced immediate results.
Key Achievements:
Implemented a modern, responsive Shopify template that works flawlessly across all devices
Developed a cohesive brand identity with carefully chosen colour palettes and banners that showcase her floral artistry
Strategically placed key value propositions throughout the customer journey, highlighting local presence and free delivery
Optimised product pages and upsell opportunities through smart template customisation
Provided a detailed SEO roadmap for securing strong local search presence
The Impact: The site redesign delivered an immediate 15% boost in conversion rate upon launch. Beyond the initial gains, I equipped Rachel with actionable recommendations for establishing and maintaining strong visibility in Google Maps and organic listings, specifically targeting local and niche search terms.
This project demonstrates my ability to deliver significant improvements on a modest budget while empowering clients with the knowledge to continue optimising their digital presence independently.
