NAL Engineers - Visual Identity

Branding by Lucie Blaze

Completed
October 2025
Category
Branding
Location
Auckland
Role
Graphic Designer

About this project

NAL Engineers are civil, structural, and geotechnical specialists delivering end-to-end consultancy services across both public and private sector projects. The brief was to design a website that built upon their existing visual identity while expanding it into a more engaging digital presence.

To achieve this, I created additional graphic devices by exploring the use of negative space within the logo symbol, resulting in a cohesive and distinctive visual system. The website was designed as a minimalistic, practical, and user-friendly experience, featuring a pop of red for emphasis, clean typography, and a detailed showcase of each project.

Lucie Blaze

Graphic Designer

Location
Auckland