Rebranding for Food by Fire: Bold Visual Identity & Collateral

Design by Jo Cao

Completed: July 2025
Category: Design
Location: Wellington
Role: Graphic Designer

About this project

Food by Fire is a bold, flavour-driven catering company based in Christchurch, serving engaged couples in their 20s and 30s, and business owners hosting vibrant events across the South Island. With a focus on open-fire cooking and unforgettable feasts, they bring energy, flavour, and style to every table.

They came to me in need of a refreshed brand identity that captured their unique personality - something flavourful, effortless, and full of steeze. The goal was to create a cohesive visual direction that could translate across print, digital, and event collateral.

I had such a great time rebranding Food by Fire, and I’m genuinely thrilled with the final result, even more so knowing how happy the client is with the outcome.😊🔥

What I delivered

• Concept & Mood Boards

• Logo Suite

• Mini Brand Guidelines

• Brand Collateral: Business Card, Greaseproof liner paper, T-shirt Design & Website & Instagram Templates

• Brand Image Treatments

You can see the full project in my website below, enjoy the flavour-packed visuals!

Client feedback

"Love the first concept with the concept of the food over the fire. I think this has elevated it and reminds me actually of what a fancy chef might do "Food by Gordon Ramsay" moving us away from the catering so you nailed that."

"That's really cool and how I see the brand". "Page 23 is exactly what we're thinking for the wood application for the logo"

Feedback collected from email correspondence with my client, Louise Johns

Collected by Jo Cao based on feedback from the client’s emails.