About this project
I have an opportunity to work for Makareta & Katarina to build their fashion brand MAKA Studios centered around chunky knitwear made from sustainable, locally sourced wool. This full branding project has captured my heart as I've delved into it, exploring my creativity to enhance the brand's identity. Our collaborative journey has been truly remarkable, leading us to a final result that not only satisfied but also exhilarated us.
Makareta & Katarina, who are twins, have named their brand MAKA Studios, derived from their initials, 'MA' and 'KA'. The challenge here is to create a distinction between the letters 'MA' and 'KA' while maintaining a sense of unity. To tackle this, I've designed a custom font for the logo, drawing inspiration from the fact that the twins share a strong resemblance at first glance and are sometimes mistaken for each other. However, upon closer inspection, and for those who really know them, their unique differences become apparent and can tell them apart. This concept reflects the idea of individuality within the uniformity.
The typeface I've crafted utilizes geometric shapes, ensuring that while the font style remains consistent between the 'MA' and 'KA,' the specific details within each letter are distinct. This enables easy differentiation upon closer examination, much like the twins themselves.
