About this project
This project centred on developing a refined, expressive personal brand for a creative and detail-driven personal stylist. As someone with a strong visual eye and high standards, it was important that her branding felt deeply aligned — resonating not only with her aesthetic, but with the clients she serves.
We began with an in-depth brand strategy process, designed to clarify positioning, values, and visual direction. The foundational discovery work helped sharpen the brief and ensured every design decision was intentional and cohesive.
The final identity balances creativity with polish — a timeless, elegant brand system that reflects her artistry while maintaining professionalism and approachability. From logo design through to typography and colour direction, every element was crafted to feel distinctive, confident, and aligned with her personal style.
