Brand Identity and Strategy for BNZ Centre Shopping Precinct

Brand Strategy by Rupert de Paula

branding ChristchurchBNZ Centre brandinglogo design Christchurchmarketing strategy Christchurchgraphic design Christchurchweb design Christchurchbusiness consulting Christchurchcreative identity development

View live work

Completed: August 2022
Service: Brand Strategy
Category: Branding
Location: Christchurch

About this project

I was thrilled to create the new brand for the BNZ Centre's shopping precinct, in the heart of Christchurch's CBD.

This project involved a new name, brand strategy and creative identity built around a simple and compelling insight — five lanes, with five stories, all for discovery.

Agency: Strategy.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creatives: Josiah Rees.