From Local to In-Demand: Growing a Language Program’s Waitlist by 4x in Under a Year

Marketing by Farah Ahmad

Completed: September 2025
Category: Marketing
Location: Auckland
Role: Social Media & Marketing Strategist

About this project

Services: Social Media Strategy, Content Creation, Community Growth

Overview:

Las Lengüitas is a small language education business that wanted to expand its reach beyond its local community and attract more families to its Spanish programs. My role was to develop a tailored social media strategy, manage content creation, and build consistent engagement that would position the brand as a trusted leader in its niche.

Impact:

Waitlist grew 4x in under a year.
The brand was recognized by audiences outside of its local area, including mentions from conferences and school districts several hours away.
Secured contracts with 4 school districts and the state of Indiana, in part due to social media visibility.
Consistent content strategy built recognition and trust, making the brand familiar to people who had never seen it before.

Key Strengths Demonstrated:

✔ Social media growth strategy

✔ Content creation and niche research

✔ Audience engagement and community-building

✔ Consistent brand voice development

✔ Reporting and data-driven improvements

Client feedback

“Farah is absolutely invaluable in my business! She makes the marketing happen without requiring my time, energy, or brain power. Her marketing plan is thorough and she pays close attention to what’s working and what’s not. The amount of research she puts into learning and understanding my unique niche is seriously impressive.”

“It’s been less than a year and our waitlist has multiplied by 4 since you started working with me. I now have contracts with multiple school districts because they recognized my brand from social media. You always know what type of content we need, you’re consistent about posting, interacting, and researching our niche, and you’re helping me reach people.”

Bridgette, Founder of Las Lengüitas