Hayley Sproull | Brand Identity + Web Design and Developmenet

Design by Ellie Neal

Completed
January 2026
Category
Design
Location
Wellington
Role
Web Designer, Developer & Copywriter

About this project

A central brand and digital hub for a national media personality

Hayley Sproull is a well-known New Zealand comedian, actor, and media personality with a growing national audience.

Hayley needed a professional digital presence that reflected her voice and personality, while also functioning as a central hub for fans, media, and booking enquiries.

I developed Hayley’s brand identity alongside a website that felt distinctly her — confident, sharp, and authentic. The site provides clear pathways for different audiences, including upcoming events and shows for fans, podcast and media content, and clear information for agents, media, and booking enquries.

The result is a central digital presence that supports fan engagement, media visibility, and professional opportunities, without unnecessary complexity.


Client feedback

"I'm so in love with it! What I love most is that the website truly captures me. It’s modern, fresh, and has become something beyond what I could have imagined. I gave Ellie a few keywords, and she just took them, ran with them, and created something I'm immensely proud of.The process was not only super easy but also really fast—and fun! We had a great time. She could almost predict what I wanted and instantly understood the vibe. She's one clever cookie!"

Hayley Sproull, Comedian, TV Host, Radio Personality

Ellie Neal

Web Designer, Developer & Copywriter

Location
Wellington