About this project
For Crescent Nest, the brand identity was designed to feel calm, nurturing, and intentionally elevated — reflecting the brand’s focus on thoughtful living and natural wellbeing. The visual system combines soft, organic forms with refined typography and an earthy, neutral palette to create a sense of warmth, trust, and quiet sophistication.
The brandmark draws inspiration from the symbolism of a crescent moon and a nest — combining ideas of comfort, rhythm, restoration, and home. The crescent shape evokes cycles, calmness, and intentional living, while the nest represents care, sustainability, and creating a grounded space to live well. Together, these elements form a visual identity that reflects a slower, more conscious lifestyle centred around the home and connection to nature.
A key part of the project was the packaging system design, developed with sustainability in mind through the use of natural kraft materials and minimal print finishes. The packaging balances practicality with premium aesthetics, creating a tactile, environmentally conscious experience that aligns with the brand’s values while maintaining strong shelf presence.
Across the identity, packaging, and website design, the brand balances minimalism with personality, resulting in a cohesive experience that feels modern, premium, and approachable. Every touchpoint was crafted to reinforce Crescent Nest’s sense of care, ritual, and connection to home and nature.
View full case study here: https://www.libbycunniffe.com/portfolio/crescent-nest
