Youth Branding Campaign for CA ANZ: Attracting Gen Z to Accounting

Brand Strategy by Michaela Ashford

Completed
January 2025
Category
Branding
Location
Wellington

About this project

CA ANZ has been working to increase the attractiveness of the accounting profession to our younger audiences – and how Gen Z can "make epic things happen" with a career in accounting.


This portfolio piece showcases our youth branding, with the creative challenge of making accounting cool (again).

Michaela Ashford

Creative Director

Location
Wellington
Service
Brand Strategy