About this project
BePure, a well-known name in the wellness industry, sought to expand their supplement range with two new products for children – Kids Daily Multi Gummies and the Kids Daily Probiotic. These additions were designed to address the unique nutritional needs of children while fitting seamlessly within BePure’s existing product line.
BePure’s target audience for these new products includes parents looking for high-quality, effective supplements for their kids.
Project scope: Packaging, email assets, eCommerce assets, point-of-sale, social media templates
Objectives & Goals: BePure’s existing supplement packaging was geared towards adults. The goal was to evolve the brand to attract both parents and kids while maintaining consistency with the rest of the product line. Key objectives included creating playful, cohesive packaging, developing engaging launch imagery for retail and eCommerce, and educating consumers about the products' quality to justify the premium price point.
Solution: I incorporated playful, organic shapes from BePure’s recent rebrand into the kids' packaging, blending fun with the brand's premium feel – to create a natural extension of their existing product range that appealed to both parents and kids. Bright colours, chalk textures, and animations were used across marketing assets, making the campaign eye-catching and engaging.
Results: Parents loved the fun, premium packaging, and retailers appreciated the vibrant point-of-sale materials that attracted attention and boosted sales. This project shows how a brand can evolve to cater to a younger audience without losing its core identity. With vibrant, engaging packaging that appeals to families, BePure is now well-positioned to continue expanding its kids’ supplement range and grow as a trusted choice for family wellness.
Credits & Collaborations: Photography by Kate Battersby.
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Full case study available here: https://wildflowerstudio.co.nz/portfolio-growing-up-brilliant/
Animated case study available here: https://vimeo.com/1076200117
