A guide to hiring someone with Down Syndrome

Design by Ashley Boyd

Completed
March 2026
Category
Design
Location
Auckland
Role
Purpose-Led Brand Designer

About this project

Kindred is a boutique Talent and Organisational Development Consultancy passionate about creating more inclusive workplaces. This toolkit was created in partnership with the New Zealand Down Syndrome Association to support employers looking to hire more inclusively, by welcoming the diverse benefits of those with Down Syndrome.

BACKGROUND

The toolkit needed to feel inviting and easy to read. Employers should take away not only the positive, beneficial information about hiring someone with Down Syndrome but also understand how and why special considerations need to be made in the hiring and employment process to be more inclusive.

INSIGHTS DISCOVERED

A lot of consideration went into where and how text would be broken up into easily digestible chapters and break-out's, to help make it easier to read and separate general information from facts, takeaways, helpful links, FAQ's and tips. The ultimate job here was to take a wall of text and turn it in an enjoyable reading experience.

Client feedback

"It was absolutely amazing to have Ashley give us the guidance and support with our brand and to think of creative ways to show all different types of information… Ashley's work made a huge difference in what we were able to achieve. Would absolutely recommend to other organisations!"

Georgina Kirk, Director & Organisational Psychologist - Kindred

Ashley Boyd

Purpose-Led Brand Designer

Location
Auckland