Website Redesign and Conversion Optimization for Salty Pidgin

Web Design by Jennifer Hibdige

Completed: October 2024
Service: Web Design
Category: Web Development
Location: Wellington

About this project

Note: Created during my employment at PivotPoint.

A local business in the Wellington region, they required a face-lift and refreshed experience to their website that would convert visitors into customers.

The entire website was redesigned to be both modern and responsive across all device types, improving the usability of the menu, and highlighting the key action of making a booking.

The new changes resulted in an uptake in bookings, along with engagement times, the menu averaging at 49.75s and the booking form at 40.5s.

Read the case study here: https://jenniferhibdige.webflow.io/case-studies/salty-pidgin

Client feedback

We couldn't be more thrilled with our website developed by PivotPoint. From the initial consultation to the final launch, the entire process was smooth and professional. They took the time to understand our vision, our requirements and the feel for our brand, and the end result exceeded our expectations. Not only is the design visually attractive, but the functionality and user experience are great. Our website now serves as a powerful tool for our business, attracting more visitors and converting them into customers. I highly recommend PivotPoint to anyone in need of website and design services.

JP, Owner, Salty Pidgin